Thoughts on Instagram Video

Hi Friends. Are you all on Instagram? If not, you’re missing out on really simple, yet fun community of friends catching up with one another via pictures. We enjoy it and it’s always been a serene place to browse though our friends day from their mobile photographs. But now video is a new 15 second feature on our once simple feed of quiet images.

We’ve heard so many different thoughts about Instagram video, but are curious to read what you think? Are you loving it? Liking it?

The feature itself is great to be able to give folks the option to share moving images. We’re big fans of video if you already didn’t know. The feature to choose your lead photo for video is great and being able to customize that give us more creative liberty and choice. But what was hard for us to appreciate right away was how intrusive the sound and audio can be.

When scrolling through our feed, it can be awfully disruptive to get a jolt of audio from the video. We love seeing the videos, but just wish there was an option to click play when we choose to, rather than have the video auto-play.

So we really wanted to share some video and figured that the only way for us to not scare our followers with a sudden rush of loud sound, was to first share a quiet video with music playing in the background. That way, we don’t shock the heck out of our followers.

Here’s our first Instagram video we worked on together called “Morning Ritual”.

We’re on Instagram as @ToddPorter and @DianeCu

And we’re overloaded with garden heirloom tomatoes now. So here’s an Instagam video about…..tomatoes!

Have you tried instagram video? We want to learn more about it and understand what folks like to see?


diane and todd


{ 25 comments… read them below or add one }
  1. Nicole

    I was just wondering how you get the song to play fully? Like when you start and stop a video constantly but the song stays playing without stopping.

  2. Bep Castro

    Hello there!
    I see that others can add background music in their.videos.
    Would u know how to add it?
    Appreciate ur help.

  3. Meena

    I’m really on the fence with this one. I can’t decide if I like it or not. Some videos, like yours, are well executed, and I also think it is a great way to take tape a quick message or teaser for an upcoming event/blogpost/anything. But since it’s so short, sometimes I feel it’s too abrupt.

  4. Eve

    Great video’s! But how can you play the music?? Is there an option for that?? 🙂

  5. Marilyn @Pink Martinis and Pearls

    Hi Todd and Diane,
    Just received my first smart phone in May and have been experimenting with Instagram. I love it so much I have to remind myself to pick up my big girl camera. So glad I came across this article as I shot some concert tonight and was wondering if it was going to be too much. Of course, your videos are so creative. I’m still waiting for the video class for you. 🙂

  6. Angela

    Is it just me or is the video loading time almost as long as the viewing time?

    1. White on Rice Couple

      Angela- yes, it sometimes takes a while to load a video too and sometimes, it doesn’t load at all.

  7. Gardengirl_la

    I love the new video option on instagram. Its created a monster in me. Lol. I love posting videos of my ventures in my garden. Sometimes it’s challenging because you only have 15 seconds. Love your website by the way.

  8. Chandi

    I love how you did this. I will have to try. I am on Instagram Thanks for the inspiration.

  9. Yvette

    Love the videos! So inspiring! I’ll be playing w instagram videos VERY soon! Thank you!

  10. Diana@My Humble Kitchen

    Good Morning, Todd and Diane. You two are so creative, I love it! Thanks for the inspiration 🙂

  11. Nan

    Hi Todd and Diane, Beautiful videos! But how did you add the music and upload the finished product to IG? I’m searching and coming up dry here… Thanks!

    1. White on Rice Couple

      Nan- we didn’t add any music. What you hear is just the radio playing in the background on our ipad! So we filmed in a quiet kitchen and left the music playing in the background and controlled the volume from there.

  12. JulieD

    I agree about the sound, when I found the auto-play off setting, I was so happy!! I love your videos and instagrams. I agree about instagram, I feel like it’s a great way to keep in touch with old friends and food blogger friends.

  13. Alice // Hip Foodie Mom

    yes, love instagram video! and love these! We planted our first heirlooms a few months ago and so far we have a few . . hoping for some yummy, delicious heirlooms as well!

  14. gina @ skinnytaste

    You’re amazing, an inspiring. My first video looks nothing like yours. And I love the music you set to the background, I think it makes the video.

  15. Corinne

    While I enjoy the videos I hate scrolling through my feed and being jolted by the noise. Not to mention embarrassed by the sometimes-loud videos while I’m at my office desk or standing in the check-out line. I agree that I would much prefer a “play” button over the automatic play so I could have more control so if I’m…say, at work and taking a 5 minute break and want to scroll through my feed I don’t have to worry about disrupting my co-workers as well 🙂

    1. White on Rice Couple

      Corinne- are you Instagramming while at work?! Love it! Just don’t let your boss see. 🙂

  16. Julie

    Really love all of your posts and videos. I would tend to agree, the sound is a bit intrusive. The videos are ok, but I think I still enjoy just the pictures….being able to create my own thoughts or just enjoying them for ‘being in the moment’ that they were taken.

    Looking forward to your next post!

  17. Michelle

    Hi guys! You made it a very easy decision for me to follow you both on instagram. These videos are beautiful! And even if they did jolt me with their sound, I wouldn’t mind because they are just so lovely! 🙂

  18. Ben

    I also found the auto-play feature to be quite jarring. Luckily it can be toggled on and off in your account options menu.

  19. sarah

    Did you know that you can uncheck the option to autostart videos in the settings menu? I much prefer it that way.

  20. galen

    FYI – you actually can disable the auto-play videos! If you go into Instragram, your profile, then Settings, you can just turn off the “auto-play videos” option 🙂

  21. Cate O'Malley

    If you go to the “options” part of your Instagram profile, there is an option at the bottom that says “Auto-Play Videos. If you switch it to “off,” the IG videos won’t automatically start playing and jolt you as you’re scrolling through your video. Now, my turn, how did you get your IG videos to your site? Have two from Friday that I’d love to transfer over…

    1. White on Rice Couple

      Hi Cate,
      For the embedding we googled embed instagram video and found a few options. The one we ended up using was Simple and free. Just put in the url for the IG video and it generates the embed code.

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