Principles of Photography – White Balance

In our Principles of Photography Workshop Series we try our best to share what we were able to teach ourselves about photography, in simple, easy-to-understand concepts. These are just some basics to help you get started, there is much more information to learn beyond these basics. But by understanding the most basic principles of photography then building upon them through practice, practice and more practice, you can capture the type of images that you want.

Note: Teaching and understanding photography can be often be complicated and confusing. Of course, there are many ways to explain these concepts & there is no “right” way to teach this. So if  you think you can explain it better, then obviously you don’t need our help. :D Now, everyone grab your camera and let’s start figuring this stuff out together! And have fun!

For those of you who have been following this series, we all have gone over the elements that make up Exposure – Shutter Speed, Aperture, and ISO. In doing so, we’ve learned how to control how bright or dark our images are, how to capture motion, how to control the depth of field, and how to control the quality of the noise in the image. However there is one final basic principle to digital photography that needs to be covered before we really start getting into the fun stuff, White Balance.

What is White Balance?

  • White balance is basically a way to “measure” the temperature of light and to “balance” out the colors of your photography for the desired results.
  • Ideally, the goal of a conventional photograph is to attain an ideal White Balance where the white color is as close to true, neutral white as possible and all of the colors in your image are “true to life.”

What is White Balance on your camera?

    • White Balance refers to how your camera reads and adjusts to the temperature of the light.
    • Every light source has a different “color” or “temperature” to them.  Our eyes adjust to this fairly well, but digital cameras need a little help, hence the White Balance function.
    • If you’ve ever taken a photo and the colors of the image are not the same that you see, maybe everything looks blue or reddish-yellow, then you are seeing an incorrect White Balance.
    • Most digital cameras have functions for Auto White Balance, a group of  preset White Balance (sunny, cloudy, shade, flash, fluorescent, etc…), and a Custom Preset that you can set yourself.

How is the color temperature for White Balance measured?

  • Light’s color temperature is measured using the Kelvin Scale. Warmer light (more reddish yellow) have a lower number while cooler light (bluish light) has a higher number. A candle flame is somewhere around 1200-2000 K, high noon sun is somewhere around 5000-6000 K,  and a deep, rich twilight blue sky may be around 10,00 – 15,000 K.  Think candle flames.  The yellow part of the flame is less intense than the blue part of the flame and the yellow flame would have a lower temperature than blue part of the flame.
  • For the most part it isn’t all that necessary to know this, however some cameras have the capability to set a specific Kelvin number, and in this case it is handy to know how the numbers work.  For further explanations it is time to bust out the science books and we just aren’t going there.

White Balance in photographs that are considered “incorrect” or “off” will show shades yellow, red, or blue color casts. Essentially what should be “white” in the photograph should not have other color casts tainting the whites. The whites should be neutral. These incorrectly white balanced photographs will can make a photograph look unrealistic.

white balance photography

(above) the series of color casts are examples of how the White Balance of an image can be taken. Ideally, most photographs want to attain correct White Balance, like the photo below.

What is white balance in photography

Best example of White Balance photograph: The white table, wall and vase remain white.

How do you control your camera’s White Balance?

  • Auto White Balance- Nearly all cameras will have an Auto White Balance setting where the camera will meter the light and do its best to figure out the proper white balance automatically.  Some cameras are better at this than others.
  • Pre-Set’s: Next, most all cameras will have a grouping of pre-set White Balances where it will set the coloring to a particular lighting temperature. Shade, Cloudy, Direct Sun, Flash, Flourescent Light, etc. all usually have a general light temperature and these pre-sets are there to match that.  Once again, this is a general estimation, but many times it will get you close to a good white balance.
  • Many camera makers are very nice in that they order the pre-sets from the lowest temperature (Reddish-Yellow tones) to the Highest Temperature (Blue Tones) so if your images are a little too yellow, you can try the next setting in order and it will balance a little more towards the blues and if you are too blue you can try previous settings and it will balance a little more towards the red-yellows.  Usually.  If your camera behaves nicely.  For info on how to change White Balace pre-sets in your camera, please consult your owners manual or google “how to change white balance on (insert your camera model)” Every camera varies.
  • If you have a super cool camera, it will have a Kelvin White Balance setting where you are able to set the camera to a specific Kelvin setting.  Most cameras won’t have this option, so feel lucky if you do have it.
  • Custom White Balance: Lastly for in-camera white balance adjustment, there is the mode where you manually meter and set the white balance.  This can be done a variety of ways, so let’s give it a whole paragraph to itself. That will be next.
  • Post-Production White Balance: White Balance can often be set or adjusted in post-production depending on how you shot (jpeg or raw) and on your editing software, although some of the leading editing software like Lightroom and Aperture can now adjust the white balance on most any type of file. The how-to’s for this are fairly in-depth so we aren’t going to discuss post-production editing now.  This tutorial is about how to get the best out of your camera. One note about Raw vs Jpeg, even though jpeg can now be edited for white balance, the raw files will  have a broader range of colors that are captured, giving a better final image.  Yes, the files are much larger, so you have to choose quality or quantity.

How to do you set Custom White Balance in your Camera?

  • In setting the custom white balance, you are capturing a whole image that is a neutral white or gray in the light source where you’ll be shooting your intended subject and then telling your camera that this image you want to base the light temperature off of.
  • For the specifics on how to meter and set your custom white balance within your camera, refer to your manual or google it since each camera varies.  What we are going to go over are some of the options on how to get that image to base the white balance off of.
  • Quick and Rough – Take a picture of a white napkin or sheet of paper so it fills the whole frame and use this image to set your custom white balance.  Usually gets pretty damn close.  Warning: some cameras need you to go into your custom white balance function first, then in setting the custom white balance it will request an image, and then you’ll shoot your neutral target.  Other cameras can take a previously shot image or will request one.
  • Fancy Targets – There are “professional” products that can replace the white napkin of the previous example; stuff like this Digital Calibration Target.  You do the same as before, shoot it then use the image to set the white balance.
  • ExpoDisc – The previous examples were using reflected light.  Your light source bounced off of the napkin or target and you metered off of that.  ExpoDiscs work by scattering your source light directly at the lens to give a “more accurate” neutral gray image to use in setting your custom white balance.  In this case, put the ExpoDisc over the lens, place your camera at the point of your intended subject,  aim back towards your source light, then shoot an image to use for setting the white balance.  Sometimes is it tricky to aim back at the source light because it may be coming from multiple sources.
  • There are also gray cards and other targets which you can use for post production.  (We know, this isn’t in-camera stuff and we said we weren’t going to cover it, however you can just count this one as a little added bonus!) For these you’ll usually shoot one image with the gray card in it, then another without.  In post production you can now use the first image to get the white balance and apply those settings to the second image.   There are even iPhone apps that work as a gray card.

Creative choices beyond conventional White Balance– Color casts can be cool!

White Balance Example(left) the photo is “warmer”, more reddish/orange tones. (right) the photo is “cooler”, more blue tones. The difference in white balance can convey the mood of the photo that you want. Although the “warmer” image is more red/orange in color, it has a vintage, 70’s tone to it. You decide what you want!

  • Conventional photographs strive to attain the most correct White Balance where the whites remain neutral, without any tainting of other hues. But, sometimes stylistic and creative photographs don’t strive to attain correct white balance. Vintage or other artistic hues that go against conventional white balance standards can be very stylistic and cool! So you decide how you want to convey your style of photography!
  • Good photography conveys a mood or emotion and that is often influenced by the color tones of the image.  Sometimes a “perfectly calibrated white balance” isn’t the best choice because it wipes out that mood. If you have a shot of a cold storm passing over a mountain range, a perfect white balance may appear gray and drab, while a slightly “off” one that is a touch on the blue side will give a dramatic, powerful feeling.  You can feel the storm biting through your layers. Remember, photography is about visual expression.  Your style can be calculating, precise and “real” or it can be artful and expressive or somewhere in between.  That is for you to decide.


Photography Series: Understanding these concepts one step at a time will help you capture  the images that you want.

1. Exposure
2. Shutter-Speed – “Controlling Motion”
3. Aperture – “Controlling Depth of Field”
4. ISO
5. White Balance
6. Flash Your Food Photography #1- Using Built-in Camera Flash for DSLR and Point & Shoot. Includes some tips to making your own accessories.
7. Flash Your Food Photography #2- Using Speedlight Flashes ON the camera
8. Flash Your Food Photography #3 – Using Speedlight Flashes  OFF the camera with remotes, sync cords, triggers and commander mode. (Cool cocktail shots will be highlighted here! )
9. Flash Your Food Photography #4 – Using multiple Speedlight Flashes or Strobes OFF the camera. Short discussion of Dedicated vs. Non-Dedicated flash mounts.
10. Natural light Food Photography
11. Photography inside restaurants, kitchens and capturing Chefs in action.
12. Editing


{ 23 comments… read them below or add one }
  1. TAIWO

    splendid………….it will improve my skills

  2. mohan

    Very very educative. With this article i can venture into shooting better out door pics. Full credit to the posting .


  3. ScottyV

    I’ve never used the custom white balance before. Just checked it out on my camera. Think I’ll be experimenting this weekend. Thanks for the tips

    1. White On Rice Couple

      Using the custom white balance and also the Kelvin Scale setting, if you’re camera has it, can be the missing links to a good shot. Glad you’re playing with it!

  4. Amanda Lee

    Love the series! THANK YOU! ^.^
    Thank you for taking the time to share these information.
    I can’t wait for the flash photography part to come out, actually, scratch that, can’t wait for the rest of the series to come out. I’ve been having trouble with lighting, and some people I’ve met said to use flash, some said no. Can’t wait to find out your take on it 🙂

  5. Holly @ Figs, Et Cetera

    This information is really helpful – I’ve read it about 10x now. I’m starting to learn how to take pictures indoors for my blog, and its REALLY hard. White balance is something that I’m really struggling with. Thank you for taking the time to write all this for those of us who are still learning how to get the most out of dSLRs!

  6. Mitzi

    I just went through the first 5 parts of your photography series and have already learned SO much!! PLEASE do the rest when you find the time! You are great teachers 😀

  7. barbara

    I’ve spent the weekend reading through the lessons so far. I have a lot of trouble with white balance. My photos have a real blue tinge, although I use the auto WB. Hopefully after I’ve digested this lesson I will avoid the blue tinge. I really appreciate these posts. Thanks Todd and Diane.

  8. Karen

    I’m taking photog classes right now from a gifted 84 year old retred phoptgrapher. I love your blog, food and photog. I’ve been studying , I start 3 photg classes at once this week, and I have a party on Feb 5th I have been asked to shoot! I nalso nlove to cook so maybe that is why I stunbled upon this website. Wish me luck. Fun Fun Fun. I love the drink part at the end!

  9. Karen Tang

    I really enjoy reading and benefiting from your simple and easy-to-follow online guide on photography. It really provides a good refresher course for early beginners in photography like myself. I am very interested in food photography and I am really looking forward to your upcoming articles on food photography!

    A Big Fan From Singapore

  10. Julie

    This post is quite helpful! Even though I calibrate my camera to a custom white balance, the trick for me is to keep the same color tones consistent through a series of photographs. I discovered that at times, I prefer cool tones and at other times, I prefer warm. They look fine individually, but when you put them into a collection, it just looks messy and unfocused. Any suggestions on how to easily reinforce consistency?

  11. deana (lostpastremembered)

    Absolutely amazing! I have worked behind the camera for many years, always
    getting impatient as the DP and his gaffers took all the pre-shot time setting lights(so art department had 2 minutes!). Now that I am doing the shooting on my new blog, I have a new respect for the work… your posts have made it all seem so simple! Now if I can just apply it to the camera!!!

    Thanks again.

  12. Kate @ Savour Fare

    White balance is definitely something I struggle with — probably because I do most of my shooting indoors, at night, with tungsten lights, so I end up doing a lot of fixing in post processing. Sometimes I do love the warm tone I get from photographing under tungsten lights – I like my lighting in my life warm — why not my photography? It works better IMO for people shots or documenting an event than it does for still lifes.

  13. Rasa Malaysia

    White balance is hard…sometimes when I shoot at the right time (by the side of my windows), things are great, but sometimes, they often have a weird blue or yellow/orange tones. I guess I just need to memorize the time exactly when the lightning is my house is perfect! Auto white balance on my camera doesn’t always get it right. Looking forward to your custom white balance chapter!!!

  14. Nicodemo

    I want to give thanks to you for your photography post. I have a campact camera from a year, but I understood the basic concepts from a month (thanks to your VERY CLEAR expanations 😉
    Next week will arrive my first used DSLR, so I will play and experiment all the theoretical constructs!
    I will appreciate if you take a look at my photos ( and criticise them. I want to know what are my errors!
    Are you going to publish a post about composition rules?

    Thanks again!


    PS: sorry for my bad English, I’m Italian. 😉

  15. Stephanie - Wasabimon

    Great post. Question – what do you think of those color checker cards? Someone mentioned them at BlogHer, but I don’t remember who it was. It’s one of these thingies:

  16. michelle in chicago

    Thanks for another great post!

  17. Gastronomer

    White balance is my FAVORITE aspect of owning a DSLR 🙂 My heart kinda sorta fills with joy when I set the white balance and my photo cooperates. So much fun!

  18. Brooke @ Food Woolf

    DAaaaaaaaamn that was one helpful post. And, for the record, the server holding a coke shot is WAY cool. Ya’ll are super talented, yo.

  19. Maninas

    Another fantastic post! I enjoyed reading it.

  20. Kalyn

    Great post. I think white balance is one of the most noticeable mistakes when you get it wrong! After shooting with a Canon Rebel for several years, when I upgraded to the 40D I found it was much more sensitive to different types of light and I had to start turning off the overhead lights in the room (when shooting with natural light filtered through a window) or it would mess up the white balance.

    1. Stephanie - Wasabimon

      Really! I’m upgrading from a Rebel soon, so this is good to know… I wonder if there is some sort of numeric measurement for white balance sensitivity between cameras?

  21. Divina

    This white balance post is a revelation which means I need to read my manual again. I’m using a basic Nikon D40. My brother-in-law lend me his D300 with the Kelvin Scale but I didn’t understand it at that time. It’s always good to master a basic camera first in my case. I need to try how to custom the white balance on my camera so I could at least take a decent food photo at night even with a fluorescent light. I know natural lights are good but it’s good to have some options. Thanks again.

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