iPhone Video #1: On Assignment with Penny – Chef Joanne Chang, Boston

by on July 11, 2011

On Assignment with Penny: Chef Joanne Chang, Myers + Chang
Video completely shot on iPhone

A photographer often dreams of traveling the world to document stories like our friend, food and culture photographer Penny De Los Santos. Geared up with a  camera strapped to her shoulder, a seasoned passport and a heart open to seeing the world in front of her, she travels on magazine assignments making photographs of food, people and the culture that surrounds it.

Each documentary image shuttered from her camera and her heart embodies a sensibility that makes the food story come to life with fierce emotion and visceral beauty.

Penny shares snippets of her work and travels on her blog, but often times the reader is left hungry for more of her food stories and the amazing tapestry of individuals that she photographs.

To share more of her journey and what it’s like to be on assignment, Penny wanted to produce some videos to take her audience alongside her during her travels. When she approached us with this idea and the creative energy between us caught like wildfire. An immediate firestorm of inspiration, ideas, people, stories and locations were hashed out within minutes. And the the most obvious title for the project was “On Assignment with Penny”. Done.

This video series  we produced together is “On Assignment with Penny”, which is an intimate and personal view into Penny’s travels, but most importantly,  to celebrate her subjects and their powerful stories with you all.

Our vision is simple: Find special people and honor them and their stories through Penny’s amazing work and let you all join right along side her, on assignment. And shoot the whole video on an iPhone.

iphone shot by Todd: Penny iphotographing & Diane on iphone video

The first story we’re excited to share is of Chef Joanne Chang of Flour Bakeries and Myers + Chang in Boston, Massachusetts. Her passion for food is evident in her amazing cooking and Penny was there to capture a day in the life of a dedicated, talented and tireless Chef.

We hope you enjoy these series of videos as much as we enjoyed producing them. It’s such a pleasure to work with Penny and her subjects. Each story we shoot leaves us breathless and inspired. If you feel just a fraction of our excitement and motivation, then we’ve done our job to celebrate these wonderful people.

Guide us! *** We’ll continue shooting more “On Assignment” videos in Los Angeles in August. Please share your ideas or suggestions to us on twitter or comments below. We’d love to explore any extraordinary people, locations and stories that have been personally inspired by or touched you in a special way.

Follow us for updates & Tweet us your story ideas!

Penny : @Pennydelosantos (with one “s”)

Diane & Todd : @whiteonrice

Use the twitter hashtag #OnAssignment

{ 29 comments… read them below or add one }

1 Gilbert Ho July 11, 2011 at 11:46 pm

This is a really cool video! Love how you’ve captured the energy of the place.


2 Snippets of Thyme July 12, 2011 at 5:21 am

Perfect! What a treat for us novice photographers braving the world of restaurants. This may have seemed like just an ordinary day for Penny, but the insights for the rest of us are super. If you are ever looking in Houston, I would point you towards Canino’s Mexican Market. It huge, pulsating, and full of incredible images. I did write an article on it on my blog and included many images. http://rileymadel.blogspot.com/2011/04/houstons-caninos-mexican-market-wow.html


3 Stacey Cramp July 12, 2011 at 6:42 am

Great job, guys! Short and sweet. Love hearing what Penny tells her subjects before shooting them; that was very helpful!


4 Lynne @ 365 Days of Baking July 12, 2011 at 7:00 am

Wow, what an amazing experience! It would be such a dream to follow the three of you in action. You are all so inspiring and to witness the three of you at work together, I can definitely imagine the sparks and energy it must have created. How awesome!!
Thanks for the view into your worlds!


5 Maria July 12, 2011 at 7:41 am

Amazing work! Thank you for sharing your talents. You are all an inspiration!


6 norma July 12, 2011 at 7:43 am

What a wonderful post for me to watch the work that is involved


7 TripleScoop July 12, 2011 at 8:14 am

Oh wow my favorite Photographers working together! This is awesome I can’t wait to see more!


8 sarah July 12, 2011 at 9:02 am

AWESOME. and i love that you did it all on iPhone (i’ve been wanting to try video with iPhone but have been too paralyzed to just start) you guys made something gorg! but then i have to remind myself that you’re professionals LOL.

and…how about you guys video-ing penny, photo-ing YOU?! wow that’s so meta. ;) but would love to see more of you!


9 Alan July 12, 2011 at 9:08 am

Really fun stuff guys. Gotta love it!


10 Foto Face July 12, 2011 at 10:52 am

Very nice video.Well done guys!


11 Barbara | Creative Culinary July 12, 2011 at 11:01 am

The three of you together…can not begin to imagine the creative energy but I love this. And on an iPhone yet. Amazing.


12 Anita July 12, 2011 at 11:14 am

Love Joanne, love what you guys are doing! Fab!


13 Monica July 12, 2011 at 5:08 pm

Ohhh I see a “how to shoot video on iPhone” tutorials…. pllleeeaseee pretty pleasseeeee
Love the post.. and the fish, the fish looks sooo good!


14 Sopheavy July 12, 2011 at 5:14 pm

Awesome! I had a workshop with Penny like 2 years ago I think at the Reef in Houston. It was awesome.


15 Giannina July 13, 2011 at 5:44 am

Awesome. I love the way she really looked like she was just ignoring the photographer completely.


16 The Cilantropist July 13, 2011 at 11:23 am

This was fabulous, and so super cool that you shot the whole thing on an iPhone. :) It was also really neat to see how Penny works and hear her talk about her subjects, etc – I can’t wait to see more!


17 Cookin' Canuck July 13, 2011 at 3:18 pm

What a great video! You captured the energy of the restaurant and Penny’s enthusiasm for her job beautifully.


18 Boulder Locavore July 13, 2011 at 7:41 pm

The Trio of Cool, you lot. L-O-V-E the video. Leaves me waiting for the next one. So much to learn even in the little snippet video. Thank you for doing this project!


19 Kiran @ KiranTarun.com July 13, 2011 at 10:10 pm

What a brilliant project! I’ve been following Penny’s work in her travel and love her enthusiasm for what she does so brilliantly. That video was super cool :)


20 kankana July 14, 2011 at 6:22 pm

I love Penny and I love u guys. This project is such an amazing idea and l am looking forward to see more and more :)


21 Melissa July 15, 2011 at 10:26 am

Awesome video! I loved hearing the instructions Penny gave to the chef and staff. Thanks!


22 JulieD July 15, 2011 at 3:12 pm

Very beautiful video. I can see the care and love that went into the video as well as into shooting the chef and her restaurant. Just love it, Diane & Todd!


23 Cynthia July 16, 2011 at 11:33 am

Love it!


24 Darina July 16, 2011 at 7:10 pm

What a great idea–and all shot on an iphone. It looks great. Love it!


25 Roberta July 18, 2011 at 8:50 am

Great job! Awesome idea!Thanks for sharing


26 Shari July 18, 2011 at 6:48 pm

Thanks for doing this. Great idea! Love Penny!!


27 Jimena A August 4, 2011 at 1:53 pm

I love this and I love Pennys work. It’s an amazing idea! Thanks


28 Liz - Meal Makeover Mom August 25, 2011 at 2:00 pm

First time commenting on your blog. I really love this video and the way you captured the energy at the restaurant and Penny’s oh-so-cool assignment. So amazed that it was shot on the iPhone. I assume you edited it on your Mac??? I’ll be back ….


29 jenjenk November 7, 2011 at 7:56 am

i love your “on assignment” videos!! so amazing that you filmed this on your iphone!!!!


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